龜記 | 小人物大生活

【小人物.大生活】是龜記茗品品牌的Slogan， 目的是時刻提醒著勿忘初衷的經營理念，也是龜記品牌運營一直以來所秉持的態度。
龜記的用心與核心競爭能力不只在技術研發面，另一個著重點專注於持續的找尋在地許多默默用心耕耘製作原物料的職人們。
這些優質的原物料經過龜記反覆的測試與品鑑後， 最終製成優質飲品服務給消費者。為的就是讓各地職人們的成果與辛勞能透過龜記被看見，接受及認可。 這就是龜記真正的核心價值所在。

Guiji's slogan, “small potato can lead to big changes”, reminds us of our business belief: 'Don't forget our initial intention, and it is the attitude that we have held since the inception of our brand. Guiji’s diligence and core competence are rooted not only in the aspect of skills but also in collaboration with numerous local craftsmen who work silently and diligently to produce raw materials.
These high-quality raw materials undergo repeated testing and monitoring before being made into beverages that we proudly serve our consumers. This exemplifies the results of the meticulous work of local craftsmen, encapsulating Guiji’s true core value.

我們從不告訴或試著去洗腦消費者我們產品的優勢，我們更想讓消費者感受與體驗的是對於產品用料的用心與認可。
龜記以創造永續經營品牌為目標，持續提供給大眾不忘初心的味道和感受，我們也願意聆聽與接受各種的建議與指教，與信念一致的夥伴們，立足鞏固好台灣市場，揮旗放眼國際，在手搖飲品牌市場裡創造輝煌。

We never tell or try to brainwash our consumers about the advantage of our products; instead, we want them to sense and experience the diligence we put into using the ingredients.
Guiji aims to create a sustainable business brand, continously offering the public the flavors and feelings of “not forgettng our initial intention”. We welcome and value all kinds of advice and feedback as we firmly establish ourselves in Taiwan and prepare to venture into the world, striving to make a mark in the hand-shaken drink brand market.

自成立來，我們沒有做過多的行銷廣宣，龜記靠的是大眾口傳與口碑穩固持續的發展茁壯。
龜記知道並懂得感恩與回饋，同時也深刻的感知如今的成就並不是龜記有萬夫莫敵的獨特技藝，而是靠著這些台灣當地具有匠心的職人們，與一群熱情且信念堅定跟著一起打拼的夥伴們的支持，才使得龜記有了穩定發展,新的佈局,並有能力去為創業的初衷做的更多。

Since our founding, we haven’t done much marketing and advertising. Guiji is steadily growing based on word-of-mouth reputation.
Guiji is grateful and believes in giving back, understanding that our achievements are not based on our unparalleledly unique skills, but on the ingenuity of these Taiwanese craftsmen and the support of numerous warmhearted partners who share firm beliefs and collaborate with us. This enables us to develop steadfastly, explore new opportunities, and further our initial business intentions.